Logic pyramids are robust tools used to make predictions by employing structured analysis. Data forms the basis of the logic pyramid. Data in the form of metrics such as temperature readings, or time for example inform us, or provide information for further analysis. This offers us knowledge and hopefully the wisdom to understand and ultimately become wiser as a result. This should lead us to taking action in some form leading to change, which provides more data in the form of dynamic feedback loops. These are indicators of the success of the action. Logic pyramids are seen in science and education as well as business analytics.
I call the opposite of a logic pyramid the Dead Rabbit for reasons that will become clear later. By simply turning the logic pyramid on its head, the opposites of the terms used in the logic pyramid are defined. Data becomes noise, information becomes no information, misinformation, or even worse disinformation (simply put: lies). This can only lead to ignorance, fear, doubt and uncertainty, which ultimately ends with inaction and even death. Hence the dead rabbit. Rabbits cannot process vehicles (they are cute, but dumb) and so become roadkill as fear freezes them as the truck approaches.
Classic examples of the Dead Rabbit in action are seen in propaganda campaigns. They were honed by the tobacco industry and have been perfected by the denial industry.
No comments:
Post a Comment